Grip op je Dip

Grip op je Dip is an organization focused on supporting the mental health of young people. Together with Vince, Gaia and Merel, we developed a communication strategy and creative concept to increase engagement and drive sign-ups. I contributed to the visual identity, copywriting, flyer design and overall campaign strategy.

This project combined my creative skills with my passion for mental health, allowing me to make a meaningful and purpose-driven contribution.

The concept book covers the strategy, target audience analysis, communication approach, visual direction, and campaign rollout — all essential elements that shaped this mental health awareness initiative.